1 Job in URBANDALE, IA
Homemakers Furniture is Hiring a Director of Marketing Near Urbandale, IA
When you join the Homemakers team, you will be part of an established company with a 40-year tradition of providing quality products to our customers, as well as a family and growth-oriented company culture for our employees. You'll find a wide variety of opportunities for development and advancement with Homemakers, as well as set schedule options, competitive pay, and a fantastic benefits package.
Here is just some of what we have to offer our full-time employees:
- Medical, dental, and vision insurance
- Pre-tax health and dependent care accounts
- Company-paid life insurance
- 401(k) with company match
- Paid parental leave
- Short-term disability
- Employee assistance program
- Employee discounts (including Nebraska Furniture Mart)
- Paid time off
- Paid holidays
- Closed most major holidays
- Advancement opportunities
- Responsible for the successful development of all digital marketing strategies to increase brand awareness and revenue
- Leads the digital marketing planning, execution, and budget to ensure spend is optimized across channels to attain revenue goals
- Monitor all digital marketing campaigns and improve when necessary
- Leverages research tools and data to form strategic approaches that are driven by actionable insights
- Demonstrates experience with designing and implementing successful marketing strategies across all digital channels
- Works with the team and any potential 3rd party agencies to create fully integrated marketing programs across all channels
- Responsible for the integration of all digital marketing campaigns including email, SMS, social media, PPC, OTT, SEO, and retargeting. Will lead and manage all team members involved in the execution of these customer touchpoints
- Creates positive collaboration with the HM buying team on all digital marketing campaigns and product promotions
- Develop and provide KPI’s for all digital efforts, both at the top-line and campaign levels, ensuring optimal ROI/ROAS of the digital marketing budget and overall revenue goals
- Coordinates & collaborates with key stakeholders throughout the organization to enhance our digital presence and assist other departments with online marketing initiatives
- Stays on top of industry trends, tools, and best practices while working in conjunction with the Ecommerce Director to optimize the customer experience across devices and touchpoints
- Continuously track competitor activities
- Coach, mentor and develop staff, including providing feedback and recognition regularly by using effective performance management tools. Set up framework to encourage setting goals, receiving feedback and performance development
- Oversee the mission and critical measures of the department, including expenses, retention, turnover, etc.
- Collaborate with the Ecommerce Director on web traffic metrics and suggest opportunities to boost web traffic and conversions
- Coordinate and collaborate with Branding, Corporate Social Responsibility, Events and Visual Marketing departments
- Assists in working special events conducted by the company
Education/Work Experience Required:
- Bachelor’s Degree in Marketing, Communications, or related field
- 10 years of Marketing experience required
- Expert with E-Commerce systems, operations, and digital advertising media & metrics
- Experience with CRM software and digital marketing tools and techniques
- Experience designing and implementing successful marketing campaigns that coordinate across all channels
- Solid knowledge of SEO, web analytics and Google AdWords
- Ability to recruit, develop, manage & train staff
- Ability to manage both at a strategic and tactical level
- Strong analytical, project, and leadership/management skills
- Strategic thinker but can be tactical if need be
- High energy leader with ability to make difficult decisions
Knowledge, Skills and Abilities:
- Candidate should have a passion for embracing digital marketing innovation and emerging trends.
- Must possess skill sets that foster talent development
- Able to work collaboratively with other departments or independently.
- Excellent interpersonal skills, including strong written & verbal communication skills
- Very organized and meticulous with a critical eye and attention to detail
- Analytical skills & resourcefulness a must
- Creative thinker with a vision across multiple platforms & channels
- Strong working knowledge of analytics platforms
Job Summary
Full Time
Retail
05/13/2024
07/11/2024
homemakersfurniture.com
Urbandale, IA
<25
Retail
Related Companies
The job skills required for Director of Marketing include Leadership, Initiative, Planning, Digital Marketing, Insight, Collaboration, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Marketing. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director of Marketing positions, which can be used as a reference in future career path planning. As a Director of Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Marketing. You can explore the career advancement for a Director of Marketing below and select your interested title to get hiring information.
If you are interested in becoming a Director of Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director of Marketing for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Director of Marketing job description and responsibilities
A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
02/05/2022: Reading, PA
A Marketing Director reports to the Chief Marketing Officer.
01/03/2022: Birmingham, AL
The marketing director leads and guides the efforts of the marketing department.
02/04/2022: Reno, NV
They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.
01/14/2022: Fort Smith, AR
They typically manage marketing of a business, organization, particular product or group of products.
01/02/2022: Chico, CA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director of Marketing jobs
The director of marketing generally has at least five to 10 years of applicable experience.
01/09/2022: Orange, CA
Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.
02/22/2022: Saint Louis, MO
Experience with digital marketing forms such as social media marketing and content marketing, required.
01/26/2022: Lafayette, LA
Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.
03/12/2022: Lawrence, MA
Director of Marketing requires some amount of technical expertise and experience.
02/28/2022: Charleston, SC
Step 3: View the best colleges and universities for Director of Marketing.
Similar Jobs
Popular Articles
